Text Link Ads vs. Image Ads

Have you ever wondered which type of ads are better for your site - text link ads or image ads?

For example, taking a standard leaderboard (728×90), is it better to have one image ad displayed there or 2-4 text link ads? In the majority of cases, the image ad will look more nicer than the text ones, but is it appealing enough so that the visitors would click more comparing to the other one?

Someone said that image ads are meant to be seen and text link ads are meant to be clicked on - is this true?

According to my personal behavior, I would say no because it all comes down to what I’m looking for. If I’m not looking for something in particular, then I might click on an nice image ad. Otherwise I would click on a text link ad, but then again, I’m doing my searches on Google, so I probably not going to end up clicking on a text link ad after all…

So why do I still have text ads on my site you might wonder? Well, first of all, not all the advertisers are investing their money into image ads and if they do, it’s probably just for the most common formats. And, secondly, maybe not all the people are doing the same as I do.

What do you think about this?

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March 13th, 2008
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Reader Comments

Comment Number:
1
Written by:
Quit Smoking
Posted on:
March 13, 2008 at 2:49 pm

Interesting post. Which have you seen a better return out of personally? I have a site that has google adsense on and it changes between text and image.

Comment Number:
2
Written by:
Music Software
Posted on:
March 14, 2008 at 2:17 pm

What difference does it make really? Either way, you get paid to carry the ad and someone or the other uses the ads.They do not have to do exactly what you do!

Comment Number:
3
Written by:
musicman
Posted on:
April 14, 2008 at 8:58 am

Image ads are better than text ads.

Comment Number:
4
Written by:
Denny
Posted on:
April 16, 2008 at 9:02 am

Agree with Music Software…Both are same as long as we get paid.

Comment Number:
5
Written by:
goutman
Posted on:
September 20, 2008 at 3:31 pm

Maybe your opinion are right, My click very low cause using text link ads only….

Comment Number:
6
Written by:
gendut
Posted on:
November 27, 2008 at 12:05 pm

more like using text ads for my web, great review….thanks

Comment Number:
7
Written by:
qwertyweb
Posted on:
October 5, 2009 at 9:49 am

however image ads are attractive and give greate presentation of thw website we need , incase of text , they fail to explain ,
and thus in my blog onlny image ads are most clicked :P

Comment Number:
8
Written by:
dustin
Posted on:
November 17, 2009 at 10:13 pm

I think image ads have better CTR but text ads usually make more money per click, so it is a position thing on each website I think.